Stop Falling for Unicorn Breeders: How to Avoid Being Conned by Fake Business Gurus

By Don’t Burn Any More Money on Marketing (DBAMMOM)

Small business owners let’s have a real talk.

Every day, social media is flooded with self-proclaimed business "gurus", promising overnight success, seven-figure businesses, and unlimited leads on autopilot. They flash rented Lamborghinis, pose in front of mansions they don’t own, and claim to have the ultimate growth hack that will solve all your problems.

We get approached ourselves with people stood Infront of Dubai Landscapes or claiming they only work 3 hours a week and make millions.

It’s all bullsh*t.

These people are what we call "Unicorn Breeders"—selling fantasy, not reality. And we all know the truth:

👉 Unicorns don’t exist.
👉 Most of these gurus do more harm than good.

If you’ve ever been burned by an overhyped course, a magic marketing funnel, or a so-called "guaranteed" system that delivered zero results, you’re not alone.

So how do you protect yourself from getting conned? How do you make smart investments that actually grow your business?

It starts with listening to your gut, trusting your instincts, and working with people who tell you the hard truths—not just what you want to hear.

If It Sounds Too Good to Be True… It Probably Is

🚨 "We'll 10X your business in 90 days!"
🚨 "No work required—just plug in our system and watch the money roll in!"
🚨 "Pay us £5,000 now, and we guarantee you’ll make £50,000 back!"

Sound familiar?

These are the red flags of fake business growth experts who prey on small business owners desperate for results.

Here’s what they won’t tell you:

❌ Real business growth takes time, effort, and smart strategy.
❌ No single tool, funnel, or ad campaign will “automatically” make you rich.
❌ What works for one business won’t necessarily work for yours.
❌ Sustainable success comes from fixing your fundamentals—not magic apps.

❌ Retention is the number one growth strategy.

Forget Unicorns—Invest in a MULE That Actually Works

At DBAMMOM, we believe in real, practical, and sustainable business growth.

And guess what? That’s not always sexy.

Instead of selling unicorn dreams, we help businesses invest in a MULE—a real, solid, hard-working strategy that actually moves things forward.

What Does a "Mule" Growth Strategy Look Like?

✅ A proven marketing system that is tested, measured, and improved over time.

✅ A proven marketing system that is tested, measured, and improved over time.
✅ An automation strategy that actually works, rather than relying on shiny but useless tools.
✅ A clear roadmap based on YOUR business, not some one-size-fits-all nonsense.
✅ Honest conversations about your numbers, your weak spots, and what you REALLY need to fix.
✅ A partner who actually cares about your long-term success—not just taking your money today.

Unicorns are enticing but fake.

Mules? They get the job done.

Real set up takes knowledge and tiem to Set Up – Here’s Why

We’re not here to sell you shortcuts. Real business growth takes time, and we refuse to cut corners. Before we even set up systems we need to know where you are right now and what you want to achieve by when, if you have ever worked with a marketing agency who doesn’t ask these questions then ask yourself… what’s the point?

Sure running cute short term campaigns gets you a bump, but does it systematically help you grow over the next 1, 24 and 36 months on virtual autopilot?

To automate your growth systems, it takes us 30 days to set them up properly. Here’s why:

🔹 On-page SEO review & optimization – If your site isn't ranking, your leads aren’t coming in.
🔹 Conversion optimization – Fixing broken funnels so visitors actually turn into customers, leads of appointments

🔹 Tracking and Date –Making decisions without the correct information can an will lead to making the WRONG decisions
🔹 Live webchat & DM automation – So leads don’t slip through the cracks.
🔹 Form, email & SMS automation – Every touchpoint needs to be instant and effective.
🔹 Voice note drop automation – Engaging prospects the way real people do.
🔹 Calendar systems & link integration – Making scheduling seamless and hassle-free.
🔹 Full growth system integration – Making sure all the moving parts work together.

This takes time. And guess what? We lose money doing this.

This is our investment and commitment to YOU. We put in the work first—because we need to prove that we do what we say. And if we don’t deliver?

💰 You get a full money-back guarantee. No excuses. No fine print.

We believe that if we can’t make your business grow, we don’t deserve to get paid. Simple.

Trust Your Gut—Not Fake Experts

One of the most powerful business tools you have is your gut instinct.

Too many business owners ignore their instincts when making financial decisions—especially when they’re under pressure.

👉 If something feels off, trust that feeling.
👉 If someone is promising results that seem impossible, ask for PROOF.
👉 If they can’t back up their claims, run.

Good business decisions aren’t about hype—they’re about logic, data, and choosing the right partners.

At DBAMMOM, We EARN Your Trust—Not Just Your Money

Unlike fake gurus, we don’t believe in empty promises.

At DBAMMOM, we don’t just sell you a dream and disappear. We work with you for years, growing your business step by step, with the ultimate goal of helping you sell to a massive buyer who sets you free.

How do we prove we’re serious?

👉 We offer full “don’t pay” guarantees. If we don’t deliver, you don’t pay. Simple.
👉 We don’t take on every business. If we don’t think we can genuinely help, we say no.
👉 We tell you the hard truths. Because a good business growth partner doesn’t just hype you up—they make sure you’re actually ready to scale.

The Bottom Line: Stop Chasing Unicorns—Start Building a Business That Sells

If you’re tired of fake promises, overhyped marketing BS, and getting burned by "gurus", it’s time for a new approach.

At DBAMMOM, we don’t deal in fairy tales—we deal in real business growth that gets you paid.

🚀 Want to grow your business the right way—and actually prepare for a life-changing exit?

Let’s talk. No fluff. No fake hype. Just real strategy that works.